From Overwhelm to Ease: How this Business Coach Created a Website That Converts
Are you spending too much time hand-holding potential clients through your sales process? Wondering if your website could work harder for your coaching practice while you focus on what matters most - serving your clients and creating valuable content?
In this interview, gentle business coach Rachel Camfield shares a familiar journey: transforming her website from "close to what I wanted, but not exactly it" into an aligned online space that truly resonates with her ideal clients. The results speak volumes - she now averages 1-2 qualified consultation calls monthly and attracts 100% good-fit clients to her membership on autopilot. Even better? Her new site has freed her from over-functioning in the sales process, giving her back precious time for writing and creating.
Like many wellness professionals, Rachel wanted her online space to embody both professionalism and personality – a balance she found through our Flora template, which offered the breathing space and natural elements she was looking for while maintaining an elegant, polished appearance. Her visitors consistently describe the site as "inspiring and relaxing" – exactly the impression she wanted to create.
Read on to discover how Rachel transformed her online presence from a source of uncertainty to a powerful asset for her coaching practice:
Your name, pronouns + credentials: Rachel Camfield, she/her, Gentle Business Coach + Author, Founder of The Gentle Creative™
Website URL: rachelcamfield.com
Where in the world are you located? Richmond, Virginia
What do you love about the work that you do?
I am so passionate about simplifying online business for authentic entrepreneurs and creatives who have gifts to share and want to lead profitable brands while living intentional lives.
Which Hold Space Creative template did you purchase?
Why did you choose this template?
I am celebrating 10 years of my coaching company and wanted my website to feel like breathing space. I loved how this template highlighted natural elements like the sky, trees, and botanicals while also feeling elegant and polished.
What prompted you to choose our templates over others?
I am so comforted by Monica's approach to business and simple and clean website design. When I was ready to have an update, I wanted to go with Hold Space Creative for myself and my clientele.
How did you feel about your previous website or the website-building process BEFORE purchasing a template from Hold Space Creative?
It was close to what I wanted, but not exactly it. I finally feel like [my new website] is "it."
How do you feel now that you've published your new website?
I feel confident about sharing it and promoting my work at a higher level.
Rachel also used the Flora Sales Page Template to sell her 10-month Coaching Cohort:
How would you describe the process of using a Hold Space Creative template (from purchase to publish)?
Extremely professional, prompt, streamlined, and comforting.
What do you hope your new website does for you and your private practice?
I hope it inspires those who visit and puts them at ease while deciding how to grow their creative brands and lead meaningful, intentional lives.
Have you noticed any measurable changes since purchasing your HSC website template? If so, please share your data!
Averaging 1-2 new free consult calls a month (client inquiries)
Averaging 1 new member/client a month (100% good fit clients)
Before your website, I was hand-holding each client over the finish line. The new site has freed up my time so that I can be writing and creating instead of overfuntioning in the sales process. I credit this to the simplified and clearly laid out journey the template fosters.
The feedback I have received over time is that it is inspiring and relaxing, and this is exactly what I was hoping for.
Is there anything else you'd like to add?
Anna on the support team went above and beyond to assist me during my attempts to move my domain to the new site. She brought calm to what felt like chaos, and I am so appreciative of her!
Make the Flora template your own:
