Finding photos that showcase your personality and therapeutic style is no small feat, so in this post, I’m going to share the five types of photos I recommend having on your therapy (or coaching) website.

From a clinical perspective, an aligned logo clearly communicates to potential clients what you’re about as a therapist. From a business perspective, an aligned logo helps to set your practice apart and builds trust around your brand. In this post, I’ll share what you need to know about creating a logo for your counseling practice.

Even before reading the words on your website, your visitors can feel your personality, tone, and energy by the fonts that you use. If you ignore the important role that fonts play on your website and brand material, you’re missing a huge opportunity to connect with your people.

Design can make or break your business. Not only does your design and brand need to be cohesive and clear, it also needs to be consistent. Consistency in your design communicates professionalism and trust; foundational pieces to any productive therapeutic relationship.

What is a brand? If the answer to this question alludes you, don’t worry. You’re not alone. When I was training to be a therapist, the last thing I was thinking about was branding - mostly because I had no idea what branding was.