Confused about SEO? Learn the basics of search engine optimization, and discover simple steps to help your website show up on Google and attract more of the right clients (without the overwhelm).

Maybe you’ve heard other therapists or private practice coaches talk about SEO and why it’s important, or maybe you’re not even sure what SEO stands for. This post will explain exactly SEO is, why you should care about it, and how you can start implementing SEO today!

SEO stands for Search Engine Optimization, and basically, it's the practice of optimizing your website to show up in search results (ideally at the top of the list). Why does it matter if you show up in search results? Because the higher you appear in a search result list, the less work you have to do to get people onto your private practice's website.