Writing copy is a skill that anyone can learn, and in fact, I believe therapists have the potential to be among the best copywriters. But when it comes to writing to connect with potential clients, most therapists freeze up.

It’s not your fault if you have no clue how to write the words on your therapy website, but it is your responsibility to learn how to write good copy. Because the words on our websites have the power to connect or repel. The words on your website may mean the difference in a fully booked practice and a practice where you’re constantly hustling to have enough clients.

Let’s be honest, running a private practice requires way more work than our grad school professors let on. It’s not just about seeing ideal clients and curating a cool office space. There’s a ton of behind-the-scenes work that needs to happen to sustain a healthy business.

Blogging is one of the best way to increase website traffic and build trust with potential clients, but so many therapists I talk to aren’t sure how to get started. If you’re feeling overwhelmed about the idea of blogging to grow your business, read on, friend!

Design can make or break your business. Not only does your design and brand need to be cohesive and clear, it also needs to be consistent. Consistency in your design communicates professionalism and trust; foundational pieces to any productive therapeutic relationship.

When people are meeting you by first visiting your website or scrolling through your social media profiles, having a cohesive design that consistently communicates who you are is critical for establishing a professional presence. This is why design shouldn’t be considered an out-of-reach luxury. It’s an investment that will fuel the growth of your business.

If you’ve chosen a niche - congratulations! You’re well on your way to marketing with ease and having a more consistent income. However, at this point, you might be wondering, “How do I actually attract my ideal clients?”

When you narrow your niche in private practice, you make running your business SO much easier. Aside from the probability that clients will find you more easily, choosing a clear niche also instantly makes you stand out from the crowd, establishes you as an expert, and allows you to help more people.

If you’ve been in private practice for a while, you’ve likely heard about the benefits of blogging to increase your website traffic and market your business. However, you may share these questions that so many therapists ask me:

How do I start blogging? And what do I write about?

For most private practice therapists, marketing is a foreign endeavor, shrouded in mystery and bad vibes. In reality, marketing is just about offering your services. Not forcing or controlling. Just offering. But where to start? Here’s a checklist where you can start.

Building a good website to support your business is an essential step in running a private practice. More than a glorified resume, a website can gather client leads, provide valuable resources, and convert visitors into clients - if it’s set up correctly.

You don’t have to wait until you’re financially ready to hire a designer to start optimizing your website for practice growth. In today’s blog post, I’m going to show you three simple website tweaks that you can implement right now to help you attract more clients.