In my Intermediate SEO Workshop, I talked about the importance of word count in gaining page rank on Google. One way to add words to your services pages (i.e. Individual Counseling, Couples Counseling, etc.) is through a comprehensive FAQ section.

It may seem like your website, your business Instagram, your business Facebook, and your Psychology Today profile should all be lumped together as your “online presence,” each serving as a different - yet equal - point of connection between you and potential clients. This isn’t true.

When it comes to designing therapy websites, I love using Squarespace. Part of the limitations of Squarespace, however, is that it’s user-friendliness sometimes translates as limited customization options. Point in case: the Line Block.

Over the years, I’ve learned a lot about what SEO is, what it isn’t, and how it works. In this post, I’m going to share the things that I tell my clients and customers when they ask me about getting website traffic from Google.

Having worked with hundreds of therapists to design better, harder-working websites, I’ve noticed 10 common myths about private practice websites that contribute to the distance between potential clients and open spots on your caseload.

Colors speak the language of emotions. Since your work is centered around mental and emotional health, it’s crucial that you use the right colors to communicate to the right people.

Even before reading the words on your website, your visitors can feel your personality, tone, and energy by the fonts that you use. If you ignore the important role that fonts play on your website and brand material, you’re missing a huge opportunity to connect with your people.

In these uncertain, trying times, private practice therapists are perfectly positioned to support our communities through anxiety, depression, loneliness, and all mental and emotional effects of this traumatic global event. The best way to increase your impact while supporting more members of your community? Create offerings that serve multiple people at once.

Due to the outbreak of COVID-19, many private practice owners are smartly offering virtual sessions as an option for clients who are quarantined, while others are going fully virtual to prevent further spreading of the virus. In addition to personally informing your current clients about urgent changes, it’s a good idea to let your website visitors know as well.

Since Instagram only allows one bio link, a popular trend is to use third-party services like Linktr.ee to create a “link menu.” Link menus are a great idea, in theory. The problem is that when you use a third-party service, like Linktr.ee, you’re interrupting and deflecting potential traffic to your website.

Making the booking process as easy as possible is the best way to increase the effectiveness of your existing marketing efforts and ensure that your website is doing what it’s supposed to do - send you clients. In this post, I’m going to show you how to customize the color and wording of your Simple Practice booking widget to complement your website design.

A great way to increase the client-attracting ability of your private practice website is through photography. However, the photos you use can either elevate your design or they can cheapen it. Even the best-designed website can be undermined by bad photos.